The use of {\it dyadic interaction} between agents, in combination with {\ithomophily} (the principle that ``likes attract'') in the Axelrod model for thestudy of cultural dissemination has two important problems: the prediction ofmonoculture in large societies and an extremely narrow window of noise levelsin which diversity with local convergence is obtained. Recently, the inclusionof {\it social influence} has proven to overcome them (A. Flache and M. W.Macey, arXiv:0808.2710). Here we extend the Axelrod model with social influenceinteraction for the study of Mass Media effects through the inclusion of asuper-agent which acts over the whole system and has nonnull overlap with eachagent of the society. The dependence with different parameters as the initialsocial diversity, size effects, Mass Media strength and noise is outlined. Ourresults might be relevant in several socio-economic contexts and for the studyof the emergence of collective behavior in complex social systems.
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机译：在Axelrod模型中使用代理之间的{\ it双向互动}以及{\ ithomophily}（“喜欢吸引”的原理）以进行文化传播研究存在两个重要问题：大型社会中对单一文化的预测噪声水平的极窄窗口，可获得具有局部收敛性的分集。最近，证明{\它的社会影响力}可以克服它们（A. Flache和M. W. Macey，arXiv：0808.2710）。在这里，我们通过包含作用于整个系统并且与社会的每个主体具有非零重叠的超级主体，扩展了具有社会影响相互作用的Axelrod模型，以研究大众传媒效应。概述了不同参数的依赖关系，如初始社会多样性，规模效应，大众传播媒介强度和噪声。我们的研究结果可能在几种社会经济背景下以及对于研究复杂社会系统中集体行为的出现都具有重要意义。
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